Salesforce.com

As part of my capstone course for the Fogelman College of Business and Economics MBA program at The University of Memphis, I have been asked to dissect the corporate strategy of the company of my choosing.  In April of 2012 Forbes published a list of the world's most innovative companies.  Their top pick?  Salesforce.com.

Salesforce.com is a social enterprise software company, whose main product is a cloud-based customer relationship management (CRM) platform.   According to Salesforce.com's website, its mission states:

The Salesforce.com Foundation is based on a simple idea: Leverage salesforce.com's people, technology and resources to build collective knowledge and enable action to improve communities throughout the world. We call our integrated philanthropic approach the 1/1/1 model.

Founder Marc Benioff created the 1/1/1 model, which states that salesforce.com will donate 1% of its equity, 1% of its employees' time, and 1% of its product to improving communities around the world.

Stay tuned for will hopefully be an insightful look into a young, fast-growing, and innovative company.