Sunday, April 21, 2013

Salesforce's Strategic Alliances

Below is a list of strategic alliances that Salesforce has engaged in over the past several years.

Twitter - June 13, 2012 - Salesforce and Twitter announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This powerful combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.

Intuit - April 1, 2011 – Intuit Inc. and Salesforce announced a strategic alliance that will make it easier for millions of small businesses to manage customer information alongside their financial data. This collaboration will merge leading CRM and financial management to allow small businesses using QuickBooks to more efficiently manage customer relationships so they can save time and close more deals. As a part of the strategic alliance, Intuit will resell Salesforce CRM with QuickBooks integration that synchronizes customer data with QuickBooks and QuickBooks Online. This application will provide streamlined information to those in sales and management to eliminate data entry in two different systems, showing aggregated customer information alongside probability for closing a deal.
 
VMware - April 27, 2010 - Salesforce and VMware, Inc., the global leader in cloud infrastructure, announced a partnership to jointly deliver, sell and support a new enterprise Java cloud called VMforce™. To be announced at an event today in San Francisco hosted by the Chief Executive Officers of the two companies, VMforce will bring together the technologies, expertise and communities of the two leading cloud computing companies driving the tectonic shifts in the information technology industry. With VMforce, the more than 6 million enterprise Java developers, including the over 2 million developers using the Spring framework backed by the SpringSource division of VMware, will have an open path to cloud computing. Now, CIOs and IT departments will be able to leverage their existing programming skills and investments in Java applications, and take full advantage of the industry-leading Force.com platform to build Cloud 2 enterprise applications that are social and work on any mobile device in real-time. VMforce will dramatically simplify how enterprises and enterprise Java developers can harness the economics of cloud computing without compromising the flexibility, control and choice they require.

BMC Software - November 19, 2009 - BMC Software and Salesforce, announced a strategic alliance to deliver BMC’s industry-leading IT management solutions on the Force.com platform. The initial joint offering addresses the overwhelming customer demand for critical service desk function and processes delivered via the cloud.

Google - June 5, 2007 - Salesforce and Google announced that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords™ platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.


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